From the working class of lumberjacks and cowboys of the western United States to the fashion mongers who donned in jeans for a more casual look during the “blue jeans craze” in the 1960s, Levi Strauss & Co. has helped propel denim jeans from being just go-to pants for blue-collar workers to a fashion favorite of Hollywood celebrities like Ellen DeGeneres, Leonardo DiCaprio, and Ian Somerhalder.
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